@conference {hafkesbrink_strategy_2009,
	title = {Strategy Evaluation Toolbox for New Media Services-Industry Experiences in Next Generation Publishing Innovation},
	booktitle = {ISSS 2009 - Practitioner Track-International Symposium on Service Science},
	year = {2009},
	note = {00000},
	pages = {189{\textendash}202},
	author = {Joachim Hafkesbrink and Schroll, Markus},
	editor = {F{\"a}hnrich, K.-P. and Alt, R. and Francyzk, B.}
}
