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J.  Hafkesbrink, Kulenovic, D., and Bachem, C., ?Contextual Ambidexterity and individual Competencies for Exploration and Exploitation in Small and Medium sized Enterprises - empirical Results from Case Studies in the German New Media Industry?, Paper submitted to the  XXIII ISPIM Conference 17-20 June 2012, Action for Innovation: Innovating from Experience, Barcelona Spain, 2011.\par \par }